Try to avoid getting swept up in the hyperbole of binary predictions. Social media users have grown by more than 10 percent over the past year, taking the global total to 3.96 billion by the start of July 2020. Not everyone has your insights into the many channels you use. The world is changing, and we never know when it's over. The latest wave of GlobalWebIndex’s Coronavirus Multi Market Study finds that 7 in 10 internet users are still spending more time using mobile phones compared to pre-pandemic levels, while nearly half of us are still spending more time using laptops. Download now. But perhaps the most significant change in search behaviours involves the online platforms that people use when they want to learn more about brands and products. A visual, comprehensive social media report - social media audit - will explain all. Internet users aged 16 to 64 in Thailand (1h 43m per day) and the Philippines (1h 33m per day) spend the most time in the world using game consoles. The global total grew by 346 million over the past 12 months, equating to year-on-year growth of more than 8 percent. We can see support for this hypothesis in the global figures for increased use of video conferencing by age and gender as well, where the data shows a clear difference between the expectations of younger and older users. 5G’s impact is beginning to show, TV and the internet are morphing into one, and nearly half of the world’s population are social media users. Social Media Trends for 2021 and Beyond: ... We have given our predictions for the social media trends of 2020 and beyond in this article. Backed by data from over 3,100 respondents, interviews with industry analysts, and exhaustive market research, this report covers five distinct global social trends. There were 6.00 million social media users in Ghana in January 2020. Covering topics ranging from influencers to male vs female usage, the report details everything from purchasing decisions to responding to reviews on social. New research shows that the increased use of connected devices we reported in our April report continues today, despite many countries starting to lift the lockdown restrictions that triggered that initial surge in use. Social media users in the Philippines are the most active, averaging three hours and 53 minutes on social every day. The report presents data from every country around the world, with key findings including an ongoing gender gap in social media use, global growth in the use of voice interfaces, and concerns around personal data security. These hours are not only for socialising – 64% of internet users aged 16 to 64 in Indonesia say they use social media for work, the highest figure globally. Weekly transaction volumes in the tourism sector are still 30 percent lower than they were in the first 6 weeks of 2020 though, and with the number of new COVID-19 cases continuing to rise at the time of writing, it’s likely that conditions will remain tough for travel brands for the remainder of this year. Why not share! A riot cop tries to arrest a woman from the sidewalk, drawing a large crowd of outr…, @sandrine Neben Facebook, Instagram und Twitter gibt es noch viel mehr Social-Media-Websites. With more than half of the world’s total population now using social media, now is an ideal time to rethink how we use these powerful platforms. Indeed, Indian internet users seem to have embraced video conferencing and video calling more than users in any other nation, despite the fact that the country continues to be plagued by some of the slowest internet connections in the world. Globally, we will spend a collective 1.25 billion years online this year. - The ⚔️ between ❤️ and ♥️continues, but and are both ⏫. Digital, mobile, and social media have become an indispensable part of everyday life for people all over the world. Making sense of the numbers This slowdown is likely due to the impact of Coronavirus lockdowns, especially in China, which contributes a sizeable share of overall global growth. Mobile connections in Ghana. Had we continued to report the two platforms together, however, the combined monthly active user total would now be roughly 1.2 billion, which would represent growth of 50 percent in just the past year. for your country before getting too deep into planning. The UK and the US lead the way with the smartest homes, with a respective 17% and 16% of internet users aged 16 to 64 owning some form of smart home device. B2B Social Media Reports lautet, dass die Sichtbarkeit auf den Social-Media-Kanälen von B2B-Unternehmen in der DACH-Region um -2,6% im Vergleich zum Vorjahr gesunken ist. Twitter appears to have lost the audience gains that it posted last quarter, with the company’s advertising tools suggesting that global advertising reach has now dipped back below the figures those same tools were showing back in January. Download your report. Social media penetration in Ghana stood at 20% in January 2020. US consumers have flocked to social media during the pandemic, providing an unexpected boost to properties both young (TikTok) and old (Facebook). Either way, the surge in the use of video conferencing has resulted in a variety of additions to people’s digital platform ‘portfolios’. However, roughly 3.2 billion people around the world remain offline. Sie steigerten ihr Engagement und führen … Social media’s relationship-building power extends beyond customers. This shows how people are engaging with more collaborative forms of content creation. The final trend featured in Think Forward 2021 is Open-Source Creativity. However, the available data indicate that women only account for 45% of the world’s social media users. : Since he whose name shall not spoken flew off to his personal abyss -- I just feel like the world is a lot lighter.… twitter.com/i/web/status/1…, 32 Avenue of the Americas, 4th Floor, New York NY 10013, Digital use around the world in July 2020, that global internet traffic has grown by as much as 30 percent this year, while research from GlobalWebIndex. Impact of coronavirus . By browsing our website, you consent to our use of cookies and other tracking technologies. A comprehensive look at the state of the internet, mobile devices, social media, and ecommerce. Auf lokale Erkenntnisse reagieren Laden Sie sich neben dem weltweiten Bericht auch unsere kostenlosen lokalen Reports herunter, um einen detaillierten Blick auf Social Media, Mobile und E-Commerce Verhalten auf der ganzen Welt zu erhalten, inklusive Insights aus Deutschland. Internet user numbers continue to show strong growth as well, with our latest analysis revealing that 346 million people came online for the first time over the past year. More than one-third of internet users aged 16 to 64 report using image recognition tools in the past month, but that figure rises to almost 40 percent for women aged 16 to 34. Television news and online sources have seen a surge in demand, and more people identify television as their main source of news, providing temporary respite from a picture of steady decline. Un paese che si conferma maturo e connesso, con un trend di adozione in crescita per quanto riguarda Internet, piattaforme social e nuove tecnologie. The global average for daily time spent on social media is two hours 24 minutes, accounting for more than one-third of our total internet time. There are now 5.19 billion unique mobile users globally and for the first time, more than half (50.1%) of all internet time is spent on mobile devices. On average, 11% of internet users now have a smart home device. Wenn es um die regelmäßige Nutzung von Social Media Kanälen geht, gewinnen bei den Spaniern ganz klar Messenger Apps, ähnlich wie in Brasilien. That’s all for now though – we’ll be back with another Statshot report in October. Similarly, new commercial opportunities may also arise as people’s WFH habits evolve and become more established. Video summary in two minutes . Our Chief Strategy Officer, Mobbie Nazir, looks at why the marketers who don’t respect the rules of gaming communities can expect to be treated harshly. We have also seen growth in advertising audience numbers across many major social platforms. And if it’s speed you’re after, head to Singapore – it has the highest fixed internet connection speed globally at a ripping 200.1mbps.”, Nathan McDonald, co-founder and group chief executive, We Are Social, commented: “The world continues to embrace the internet and social media. While growth in time spent on social media won’t continue past 2020, features such as live streaming, video chat and gaming will get more attention. Il Report Digital 2020 per il nostro Paese uscirà il 13 febbraio, ... utilizza regolarmente i social media, mentre sono 4,54 miliardi le persone connesse ad internet (un incremento YoY del 9%, ma solo il 45% sono donne), con quasi 300 milioni di utenti che hanno avuto accesso ad internet per la prima volta nel corso del 2019. Video conferencing looks set to stay People in the Philippines are power-users of the internet, with nearly ten hours a day spent online; Thailand, Indonesia, and Malaysia join them in the top ten. Umumnya, Hootuite menerbitkan data dan tren tentang internet dan media sosial pada bulan kedua setiap tahunnya. All of this increased activity has resulted in some important milestones and trends in our new Digital 2020 July Global Statshot report, produced in partnership with We Are Social and Hootsuite. Mobile connections in Egypt. Meanwhile, digitally enabled consumer payments (payments made on the internet and mobile via smartphone apps) are on the rise, with an annual total of US$4.14 trillion in transactions in 2019, representing a 15% increase year-on-year. The secret of successful social media reporting lies in comparison. We surveyed 11,189 marketers to illuminate the most effective ways to boost traffic, get leads, and attract new customers in 2021. Growth (and challenges) for TikTok Interestingly, however, these differences do not appear to be determined by technological factors. What’s more, the pace of growth appears to have accelerated in recent months, despite the global total having already passed the halfway mark. And finally… Our Co-Founder and CEO for Italy and Spain, Ottavio Nava, shares his thoughts on why 2021 will be the year branded content comes into its own, and how CMOs can embrace it. This is similar to the figure that we published back in April, but following conversations with both the ITU and GSMA Intelligence, we’ve made significant downward corrections to our internet user numbers for a handful of larger countries. As a result, as you start to think about 2021, it’s worth investing in plans and tech stacks that can adapt and flex over time – especially given the uncertainty around the ongoing evolution of COVID-19. The company reports that the weekly number of online transactions has been declining steadily since lockdowns started to ease – especially now that people are able to return to physical stores – but online conversion rates continue to increase. We’re also a very social corner of the globe, with Filipinos spending the most time on social media globally, and Indonesians in fifth. - has moved above ♻️ to claim third spot ⬆️ in the rankings. The standout performer is Pinterest, whose advertising audience numbers jumped 12% after it added a number of new countries to its advertising targeting options. Instagram and LinkedIn pass new milestones For example, the changes in people’s search behaviours that we explored above could have fundamentally important consequences for brands across almost every category, but they haven’t replaced search engines (yet). Global Digital Report 2019 Despite controversy around privacy, hacking, fake news and all the other negative aspects of online life, the world continues to embrace the internet and social media. Dieser Report von Volker Davids, UKTI und Brandwatch liefert ein gutes Bild, wie sichtbar B2B-Unternehmen aus der DACH-Region im Social Web sind. Welcome to the Yellow Social Media Report 2020. You need to be able to explain all that your team is doing and the results it’s achieving, to justify your budget. Learn about the coronavirus impact. But connected tech hasn’t just been keeping people entertained during lockdown. Read more on the impact of coronavirus. However, our analysis indicates that India may account for as much as a quarter of TikTok’s global active user base, so any ongoing restrictions could become a major hurdle for TikTok’s future expansion. Social media usage in enterprises Sweden 2016, by size class and type of social media Frequency of social networking in the age group of 16-24 years in Finland 2020 Turkey: Instagram users by age 2020 working from wherever makes most sense given the context. It’s not just passive entertainment; four in five internet users aged 16 to 64 say that they play video games each month. still remains popular, with its website continuing to receive more traffic than Amazon.com and the world’s top ‘adult’ websites. TikTok had been enjoying a stellar quarter, with all signs pointing to impressive user growth all over the world. Gone are the days when social media is just the place we go to post life updates and pictures of the food we’re about to eat. Download the 2020 report. 5G is already making an impact, boosting the average mobile data connection speed in South Korea to more than 100Mbps, up from just 51Mbps this time last year. Essential headlines 4.57 billion people around the world now use the internet, accounting for close to 60 percent of the world’s total population. More than 3 billion people around the world now use social media each month, with 9 in 10 of those users accessing their chosen platforms via mobile devices. This means that – for the first time – more than half of the world’s population now uses social media, with more people using social media than not. Facebook’s data show 1% growth over the past quarter, while Instagram’s ad audience has risen by nearly 6% in the same time period. The number of people using social media around the world has grown to 4.14 billion in October 2020, with that figure passing the momentous 4 billion user milestone for the first time this quarter. Mobile and ecommerce: 5G boosts internet speeds to +100Mbps. People’s behaviours are evolving though, and it’s important to understand how these changes will impact demand for your brand’s products and services, as well as how you’ll need to adapt your marketing activities to achieve maximum efficiency and effectiveness. US Ad spend on podcasts will jump 45% to $1.13 billion. However, even once we adjust historical figures for these source corrections, the latest data show that the number of global internet users continues to grow at a similar pace to the rates we’ve reported over our past few reports.

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