Der kostenlose Service von Google übersetzt in Sekundenschnelle Wörter, Sätze und Webseiten zwischen Deutsch und über 100 anderen Sprachen. Here are some tips: Decide if enough users are seeing your show (impressions). It can also be a very unstable traffic source. Note: Exchanges need to be enabled before their publishers and inventory packages are visible in the marketplace. From that baseline, you can start experimenting with different headline styles, different types of images, and see what helps you improve your visibility and engagement. It’s not Google that likes fresh content, people like it. Similar to Google Discover, the Windows 10 'News and Interests' feature will build a profile of a user's interests to display matching news stories and articles. Now, it will be even easier to keep up with your interests, because Discover is coming to google.com on all mobile browsers. Audiences can easily filter and block content to control the Taboola experience. Think of it as your new mobile homepage where you can not only search, but also discover useful, relevant information and inspiration from across the web for the topics you care about most. As highlighted in the launch of Google Discover there are two key elements to take into account when analyzing Google Discover: Google wants users to stay up-to-date. We can react in real time to the demands of our reading public. Google announced today that it’s working on a “new news experience” that will launch later this year, for which it will pay publishers to license their content. It is important to highlight that Entities go well beyond keywords, because they represent concepts which are taken from a context, and disambiguated (clarified) to the search engines through structured data in the form of Schema Markup. Publishers have been seeing significant drops in traffic from Google Discover, … Google’s deal with French publishers does not extend to traditional search results. In 2019, both those technologies were finally available (at least for Google). So instead of just giving you an answer, Google will approach that as one step in an ongoing need for information. In the checklist below, Andrea Volpini has highlighted the key elements to take into account when optimizing for Google Discover: I want you now to focus on the mindset you need to be able to grasp the opportunities around Google Discover. This will be rolling out over the next few weeks. Google Discover helps you discover and explore personalized content – even when you’re not searching. Learn how to enable exchanges. So how do you do that? Think of Google Discover, for example, which can drive thousands of visits per month to your site, even if you’re in the news industry. Therefore, the Semantic Analytics Dashboard will tell you what cluster of contents is actually providing traction to a broader concept. Google bietet Ihnen neben der automatischen Optimierung auch Möglichkeiten, um den Inhalt Ihres Feeds manuell zu verfeinern. In the SEO community, there is a lot of discussion around the topic of short vs. longer-form content. Search the world's most comprehensive index of full-text books. It’s meant to show articles, videos, and – increasingly – stories that are relevant to your interests. As Google specified when it launched it back in April 2019: Discover is a popular way for users to stay up-to-date on all their favorite topics, even when they’re not searching. Open Show Analytics . Thus, they might look for the definition and then leave the article. By publishing imaginative and educational children’s books, Monster House strives to enhance children’s literacy and inspire creativity. Publishers can start by grouping the content they get featured on Discover by topic and, if possible, subtopic. Published by Renew Publishing Consultants, a trading name of Simon Inger Consulting Ltd Published August 2018 ... and in some sectors just as important as Google. Publishers can manage content using editorial controls such as keyword filters, category selection, content promotion, and block capabilities. Stand out on search in 2019. 9to5Google - Google Discover exists to the left of most Android homescreens, the dedicated Search app, and Chrome’s New Tab page. . The product will launch soon on Google News on iOS, and will come to Google Discover and Search in the future. It makes sense for Google to introduce content discovery as a tool to keep us engaged with their ecosystem. Ben Gomes, SVP for Search, News and Assistant at Google, has shared, three shifts Google is making in their approach to search. Google on Thursday took a step to resolving its spat with publishers, saying it would pay some media groups in Australia, Brazil and Germany for … This shift responds to a change in user habits in which we’ve become used to recommendation engines, to the point in which these AI-powered discovery mechanisms are responsible for a very large part of our media consumption. This means that your promotional and content distribution strategy has a big impact on making your content attractive for Google Discover. Google Discover represents another step in that trend, one that could change how we optimize our content. The content on Discover is picked by Google’s AI to fulfill a perceived information need or interest by the user. Discover publishers and inventory. For publishers, it represents an opportunity for your content to be exposed to a new audience. The service, currently launched in US, Brazil, and India, can work on web browsers as well and can be found through Google Search and Google Images too. The fact is that content discovery, as opposed to search, is becoming more important for Google. This is important as you won’t see the optimization process as a one-time thing. Which makes me want to understand the topic at a more in-depth level, thus a longer piece might work. With tools like WordLift that becomes extremely easy as we use natural language processing to match your content with what can potentially become an entity, thus giving you the chance to enrich semantically your content. The objective should be to answer the informational intent of your audience in a specific context. I don’t have any data to back that up, but it makes sense to me that if more people are adding you as a source within Discover, the more that might signal to Google that you are relevant on that vertical. You're busy, but you like to get the best of digital media publishing. Employing state of the art printing technology, photo reproduction and graphic design, its highly acclaimed titles are on a qualitative par with leading photojournalistic editions. Second, Google Discover moves away from the search logic, as it pushes content to users without them even looking for it. RZM PUBLISHING is an independent publishing house producing high quality photo reference books on the German Armed Forces in World War II. Google announced today that it will pay publishers for high-quality content. We provide the resources, perspectives, collaboration, and news you need – so you get time back to work on what really matters. Google wants to provide the user with the content they want or need at this point in their knowledge journey. The only implication is that content featured in Discover could be eligible to be included in Google News as well. We’re here to help industry members grow their audiences and forge successful media models together as peers. Google gives publishers new content ‘Showcase’ on News, Search, Discover There are no ad or ranking implications, but Showcase News features will be coming to Search and the Discover feed. Sale Sold out. How Does Apple’s System Work? Kevin Indig, vice president of SEO and content at G2, tracked his Google Discover feed for 12 days to learn how Google chose stories to feature. Google Feed was also a content recommendation engine, launched in 2016. See the pattern? And a powerful AI to be able to query this database to provide relevant information to users. One of the signals Google uses to select content for Google Discover is the engagement they generate in social media and search. The first thing to do is to make sure you follow your targeted topics on Google Discover. News is now algorithmically determined rather than indexed; According to Search Metrics, AMP is important as it drives 25-75% (depending on your niche) of publishers mobile organic search traffic; Review paramater URL’s, caching and markups identified in Google Search Console in order to fix any technical SEO … Thus, if you’re publishing “the ultimate guide to selling on Amazon” you might also want to have a format where each week you present a case study. A shorter or longer-form content will depend upon the search intent (another buzzword in the SEO world). As Google launched Discover on the one hand. On the other hand, it also made visible to website owners a new report (with the same name) which enables them to look at the traffic coming from its Discover platform. Google has agreed to pay select news publishers for distributing their content, finally bowing to pressure from antitrust regulators and media firms. Within Discover, users can decide what topics to follow, and what sources to include. However. What is Google Discover and why is it a hot thing among publishers now? This doesn’t mean that your content needs to be in Google News, or that your content will be in Google News if it’s on Discover or vice-versa. The trigger could be a new interest that Google has detected through your search and online behavior. In other words, if you were to master Google Discover you would enable your publishing business to double its reach in a relatively short timeframe (we’ve seen publishers doubling their Discover traffic in a few months). Content is automatically eligible to appear in Discover if it is indexed by Google and meets Discover's content policies. That doesn’t mean you should put all your content on social media, but be strategic around which content do you promote. , as opposed to people searching for a show. It’s specifically designed for smartphones and tablets. A modern fiction publishing company further that will blur the lines between creation and commerce. GOOGLE ADX. So if you perform a Twitter search of topic + “From Discover on Google” you will be able to identify content that was recommended by Google Discover. Only publishers that are available for deals will be listed. Your content should be relevant to your audience, whether it’s a local community or it’s organized around a certain topic. Your content strategy should reflect that approach and include both current events and evergreen content. Google Discover uses the same approach as Full Coverage in, Why Google Discover is a step into the future of search, Content recommendation engines are used by all kinds of online media companies and services, from Instagram to Netflix to Youtube, to keep users engaged and increase the time spent on their services (and their exposure to ads). That way your content is more likely to be picked up by Google’s recommendation engine. While Google Feed mostly surfaced trending content, Discover is taking a user-first approach. Publishers have a new platform traffic darling: Google Discover, a feed of recommended content that appears on all of Google’s mobile homepages, and loads every time a … Thus making it easier for Google to discover it, and offer it in several formats (be it a regular search, an advanced feature like a position zero, or inside Google Discover). As of now, there’s no clear way to attribute traffic to Google Discover in Google Analytics. The feature can be accessed by visiting stories.google. In this way, you can enhance your chances to be featured in Google Discover. Enabling or disabling exchanges will also affect inventory source targeting options. Publishers have been seeing significant drops in traffic from Google Discover, with many associating them with changes that have also impacted the quality of … One key aspect of the content Discover displays is that the focus is not on fresh and new content, but on content that is new to you in particular, even though it was published a year ago. Where are you in your learning journey and what will you need to know next. Employing state of the art printing technology, photo reproduction and graphic design, its highly acclaimed titles are on a qualitative par with leading photojournalistic editions. and it doesn’t even matter! Google will then ensure that only top quality content is featured on Discover. Google Discover, Google’s new feed based on improved Knowledge Graph able to provide custom results based on a single user’s search history. Not just the traffic your content receives, but how your audience engages with the content: how much time they spend on your site, how many articles they visit and how frequently they visit your site. This requires even a better understanding of your audience, which goes well beyond keywords alone. Google Discover uses the same approach as Full Coverage in Google News, which shows the same stories to every user from a diverse pool of sources. Any publishers with more than 250,000 unique visitors per month can add AdX to the monetisation stack and benefit from all it has to offer. Google Discover is actually a refurbished Google Feed, enriched with new set of features and a fresh look. 3 Consumer Choice. He followed several brands on July 26. A few weeks ago, I reported about many publishers complaining their Google Discover traffic dropped off a cliff right around August 10th, right around the same time of the August 10th Google Search glitch. The shift to journeys means that Google will try to anticipate what would be your next question. Google Discover traffic stats . You can see impressions, clicks and CTR, as well as a clicks timeline and the countries where your traffic came from. This section is only available to publishers who already have content on Google Discover. I like to call it a “modern sitemap or a sitemap of meanings.”. (not cut), https://www.googleapis.com/auth/chrome-content-suggestions, android-app://com.google.android.googlequicksearchbox/https/www.google.com, https://www.google.com (no trailing slash), android-app://com.google.android.googlequicksearchbox (no trailing slash). Vendor Washington Summit Publishers Regular price $24.99 Sale price $24.99 Regular price. , as opposed to people searching on YouTube. These panels give participating publishers the ability to package the stories that appear within Google’s news products, providing deeper storytelling and more context through features like timelines, bullets and related articles. Build relationships and trust with your audience, To make sure your high-quality images are used by Google Discover, you either need to implement AMP or, implementing Accelerated Mobile Pages (AMP) on your site. This will benefit user experience and engagement, as you avoid the frustration and disappointment of extended loading times. Publishers see mobile traffic spikes from Google Discover, especially in international markets. In simple terms, if I’m asking “what is Google Discover” my intent might be purely informational. Make sure to update them, change the publication date to signal Google that you made important changes to the article and index that again. Google is paying publishers working on 'Stamp,' its version of Snapchat's Discover and Instagram’s Stories The new mobile format could debut this month for … At that moment Discover had 800 million users. Google is also bringing Showcase Shopping ads to Google Discover, which is a similar rich media format, but this time focused on showcasing products from an online store. Content shared from Discover to Twitter or Facebook includes by default the words “From Discover on Google”. While it might have passed unnoticed for many, Google Discover has become a critical source of traffic for many others. A recommendation engine that doesn’t rely on your search queries, but proactively shows you content based on your behavior. With the WordLift team, we noticed is that Google might also offer it several times to the same Discover users. Unit price / per . This alone will provide you with lots of insight on how Google Discover organizes the information they present, which is based on your audience patterns and behavior. View all Quick links. And that means the latest industry news or a long-form piece about a specific issue that’s still relevant even though it was published one year ago. The massive database is called a Knowledge Graph (Google has been building it since 2012). Credit for Valentin Pletzer for trying to uncover Google Discover tracking, which he sees looks like the below: Even if we can’t get the full picture now, that doesn’t mean publishers can’t use the existing data to analyze and optimize their content. Native Sponsored Content Email/Newsletter Google AMP Video Unique First-Party Demand Expansive self-service advertiser marketplace delivers unique, first-party demand to publisher widgets. This will benefit user experience and engagement, as you avoid the frustration and disappointment of extended loading times. These panels give participating publishers the ability to package the stories that appear within Google’s news products, providing deeper storytelling and more context through features like timelines, bullets and related articles. Thus, there isn’t a universal answer for that (it’s like asking to a what’s the perfect size of a screwdriver to an electrician!) Content shared from Discover to Twitter or Facebook includes by default the words “From Discover on Google”. Search the world's information, including webpages, images, videos and more. Washington Summit Publishers Regular price $48.00 Sale price $48.00 Regular price. Podcasters always ask us about how to optimize podcasts for Search, and while the guidance is similar for all surfaces where users listen to podcasts, there are a few things we wanted to call out that are particularly important for Search: But also when you do the research to understand what kind of content to write about you want to look at all the key topics your audience has been looking at. Leistung in Discover verfolgen. If you don’t think Google Discover is worth your attention, Google disclosed the platform has already more than 800 million users (as of April 2019). They can follow certain topics, and tell Google when they want to see more or less of a certain topic. Google Discover helps you discover and explore personalized content – even when you’re not searching. The product will launch soon on Google News on iOS, and will come to Google Discover and Search in the future. That makes available to publisher a new massive distribution platform, and it creates new untapped opportunities if you take the time to implement the framework and checklist provided in this article. Content recommendation engines are used by all kinds of online media companies and services, from Instagram to Netflix to Youtube, to keep users engaged and increase the time spent on their services (and their exposure to ads). This doesn’t mean that your content needs to be in Google News, or that your content will be in Google News if it’s on Discover or vice-versa. Now, it will be even easier to keep up with your interests, because Discover is coming to google.com on all mobile browsers. You can do some basic research to see what kind of content Google Discover is surfacing from your competition. And that can be systematized for more efficient creation of content. Google introduces Discover: 800 million users, and an increasing source of traffic for publishers By Monojoy Bhattacharjee 2 years ago Last modified on October 10th, 2018 Wenn du Inhalte in Discover hast, kannst du die Leistung mit dem Leistungsbericht für Discover verfolgen. But what if in a few years 70% of the content consumed through Google was discovered, instead of searched? According to Google, articles on Discover with high-quality images tend to have +5% CTR and +3% time spent on site, compared to articles with thumbnails. Google Discover uses machine learning to organize content and make decisions on which content to recommend for each user. Think of it as your new mobile homepage where you can not only search, but also discover useful, relevant information and inspiration from across the web for the topics you care about most. Figure 29, p32. In the past online media and services were passive providers: they showed us what they had and reacted only when we asked for more: we searched, navigated, explored. Clarion Call to UNITY in the Bride of Christ. See the pattern? In addition, Google Discover is also a new report within the Google Search Console which gives insights to publishers about the kind of content that Discover users consume. Google Discover is only available on smartphones and tablets. In the past online media and services were passive providers: they showed us what they had and reacted only when we asked for more: we searched, navigated, explored. Ben Gomes, SVP for Search, News and Assistant at Google, has shared three shifts Google is making in their approach to search: Let’s leave aside the fact for a moment that we, as consumers, are becoming again more passive in our media and information consumption, and the ethical implications of a few companies becoming not just neutral gatekeepers, but actively selecting what content we should see. And the AI able to query that database is now at the core of Google strategy (Google converted into an AI-first company already back in 2017). There’s no continuity. Publishers can start by visiting stories.google. Unit price / per . Google is even able to predict your level of expertise in each topic, to ensure that the content they serve you is useful to you. This will be rolling out over the next few weeks. He followed several brands on July 26. Pulse Publishing will not be contained by narrow genre expectations or Big Publishing marketing plans. And in this article, I’m showing you the latest findings, what is Google Discover, and why it matters so much if you are in the publishing business (or if content marketing is your primary acquisition channel). By using State of Digital Publishing, you accept our use of cookies. This doesn’t mean that SEO is dead, just that it has to adapt to a new reality. Another vector of analysis is to compare the performance of your content in Discover with the average performance of your articles in Google search. The stories may resemble what publishers have in the past created for Snapchat’s Discover section, which mixes mobile-first design with a blend of photos, videos, and text. Kevin Indig, vice president of SEO and content at G2, tracked his Google Discover feed for 12 days to learn how Google chose stories to feature. Google says that to be featured in Google Discover’s cards your content needs to adhere to the Google News content guidelines. Google AMP for Publishers: what you need to know, Let’s leave aside the fact for a moment that we, as consumers, are becoming again more passive in our media and information consumption, and the. How large is my traffic? Let’s start from understanding what’s Google Discover and why it matters so much. For starters, most publishers see an increase in revenue of up to 30%. According to Google, “there aren’t any methods for boosting the ranking of your pages other than posting content that you think users will find interesting”. Google Discover represents a big shift in how Google approaches its mission of organizing information and providing users with the best and most useful content. What is Google Discover and why is it a hot thing among publishers now? In short, Google wants to offer the most relevant content available for that user at that moment. A few weeks ago, I reported about many publishers complaining their Google Discover traffic dropped off a cliff right around August 10th, right around the same time of the August 10th Google … If you speed up the creation of a shorter form of content as a companion for longer, potentially evergreen content (I’ll explain that in a second) you will improve your chances to be featured in Discover. Here’s what Google News looks like: An example page of science stories on Google News. is a personalized content recommendation engine for smartphones and tablets, powered by AI and based on your search history and your online behavior. On the Discover feed, you’ll see fresh and evergreen content around topics you care about. Enabling or disabling exchanges will also affect inventory source targeting options. How often is my site shown in users’ Discover? Therefore, Discover is a mechanism that enables users to find the most relevant content, in a specific timeframe, on their mobile device. you will dramatically improve the loading speed of your content. of a few companies becoming not just neutral gatekeepers, but actively selecting what content we should see. You will notice also evergreen content entering Discover if it is interesting in the short term as there are more people searching for that topic. The MCM program was established by Google to help publishers streamline the number of channel partners they work with and allow for increased trust, efficiency, and monetisation from the advertiser supply chain. “The product will launch soon on Google News on iOS, and will come to Google Discover and Search in the future.” “These panels give participating publishers the ability to package the stories that appear within Google’s news products, providing deeper storytelling and more context through features like timelines, bullets and related articles,” he added. Certain actions, like booking a trip, could also trigger content discovery around your destination, for example. Besides that, you’ll see the articles on those topics, which you can then analyze to understand why were they picked by Discover. Clarified this point, let’s move forward. For Google to make this step, in a scalable manner, it needed to develop two things: a database capable to hold a massive amount of information. Google is now proactively recommending content instead of answering search queries as best as possible. Google is even able to predict your level of expertise in each topic, to ensure that the content they serve you is useful to you. That case study might be structured around what your audience is searching for in the last month or so. This doesn’t mean that SEO is dead, just that it has to adapt to a new reality. While Google Feed used machine learning and AI to decide what content you should see, the redesign and rebranding of Feed as Discover highlights the shift from search to prediction in the new product, which will have a big impact on SEO, as we optimize not just for search, but discovery as well. The Ultimate Checklist to Optimize Content for Google Discover, Create an entity in the Google Knowledge Graph, Focus on high-quality content and a great user experience, Always use an appealing hi-res image and a great title. By implementing Accelerated Mobile Pages (AMP) on your site you will dramatically improve the loading speed of your content. Clarion Call to UNITY in the Bride of Christ. A Knowledge Graph is a semantic representation of your website. How does my content perform differently in Discover compared to traditional search results? We can attempt projects small and large.